← Danny Ruchtie

IBM iX Studio Benelux

When I joined the IBM iX studio, there was A Design team consisting of 30 primarily junior designers. The studio was not performing tremendous and had a utilization score of 64% (which is low)

My task as the new Studio Lead was to bring the studio to a higher level, Increase utilization and build out the design practice. I set the following goals:

Design Thinking Matt Candy IBM

Smart Ready at IBM

At IBM I also worked on a project for Smart (Daimler) on the smart ready-to platform and mobile apps. A mobile app that seamlessly integrated with the driving experience. The app allowed drivers to find their car, find cheap gas and charging stations, have DHL deliver packages in their car, and set geo-fences to prevent anybody from stealing their car.
Ready to play a crucial role in Smart’s future vision.

Ready to Onboarding app Drawing by Emiel Almoes Mobile Apps smart ready to

## Carplay & Android Auto The success of the mobile apps lead to us also developing the same experience for the in-car infotainment system via Apple Car Play and Google's Android Auto

Daimler Ready To Android Auto Carplay Smart Infotainment system